INREGU organises a 1 to 2-week immersion or elective in Lyon for Business School Executive MBA programmes
Immerse your students into the vibrant European culture and enrich their executive MBA journey with our exclusive 1 to 2-week immersive programme in France. Discover the beauty of French culture while gaining invaluable insights and perspectives of doing business in Europe and learning new strategic skills for creating business in the EU market.
Designed specifically for executive MBA participants, this exceptional opportunity seamlessly integrates into the existing curriculum, serving as an elective that elevates an international learning experience.
DISCOVER THE EUROPEAN UNION ENVIRONMENT
The European Union’s institutional set-up is unique and its decision-making system is constantly evolving. The European institutions and its agencies are spread across the EU. They work together to address the common interests of the EU and European people. Participants will:
- Understand the geopolitical power of the EU in the world.
- Review the organization of the EU’s institutions.
- Analyse the EU as a potential business market.
- Discuss the EU’s strategic vision.
DEEP DIVE INTO BUSINESS STRATEGY
This module goes beyond the traditional approach to defining a business strategy. It delves into the realm of innovation, guiding participants on how to craft a truly innovative strategy that propels their organization forward. Moreover, it equips them with the skills and knowledge to foster strategic foresight leadership, enabling them to anticipate and navigate future challenges and opportunities with confidence. Participants will:
- Build expertise in identifying opportunities for value creation.
- Apply Blue Ocean Strategy frameworks to analyse industries, customer journeys, and identify opportunities for new markets.
- Outline and illustrate the challenges and opportunities in the world of future foresight and the key drivers.
- Analyse methods of applying long-term focus and strategies to industry forecasts and development.
- Formulate foresight as to where new markets will emerge in the next 5-10-20 years and analyze the big issues of the day in the future.
TENTATIVE AGENDA
The first week will introduce the European context, the institutions in the European Union and its unique strategic vision. Participants will also learn on how to create an innovative business strategy in the EU.
The second week will focus on how to learn from the future and develop strategic foresight leadership.
The final agenda will be completed in coordination with each Business School.
VALUE PROPOSITION
- Experience the French culture
- Understand the European business market and how to do business in Europe
- Explore business opportunities in Europe
- Study new business skills
- Get a certificate of completion from INREGU
- Visit Paris or Geneva in the week-end (optional excursions)
PROGRAMME ORGANIZATION
- Mornings are dedicated to knowledge transfer delivered by
University Professors - Afternoons are reserved for company visits, case studies analysis and
cultural experiences
AUDIENCE
- Business schools offering an Executive Master of Business & Administration programme.
HOSTING FACILITIES
- The participants will be hosted in the hotel decided by the Business School.
- A wide selection of 3* to 5* hotels is available in the heart of the city of Lyon, with facilties to host this
immersion programme.
TIMELINE
Programmes should be planned at least 6 months in advance.
For the VISA, invitation letters will be sent 5 months before the start.
PROGRAMME DIRECTOR
Dr. Philippe Bouvier, PhD in urban studies, and international expert in urban digital transformation.
This programme is done in collaboration with UREKA UK. Ureka is an education services organisation established in 2014 in London and has offices in Oxford, UK and Dubai, UAE. It was founded by group of Sloan Fellows from London Business School and specialises in Internationalisation, Entrepreneurship Development and Skills Training.
Locations
Currently, we are running this programme in Lyon.
In 2025, we are planning to welcome our guests to our renovated castle close to Paris.
Contact Information
Call France : +33 6 1591 6804
Call Dubai : +971 50 241 7667
Call India : +91 98975 33866
Email: information@inregu.fr
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